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Your integrity is very important to us at Avidue. We will handle all the personal data you provide us with, under strict confidence.

In using Avidue´s website or submitting data to us through or in connection with this website, you are consenting to our collection, use and disclosure of your personal data according to this Privacy Policy. Should you not agree with this Privacy Policy, you are not permitted to use this website or submit data to us through or in connection with this website.

This Privacy Policy describes Avidue’s, Avidue AB, Company. No. 559181–7993 (henceforth referred to as “Avidue”, “we” or “us”) use of personal data and is applicable for the processing of personal data that occurs in connection with your membership in our customer club and signing up for our newsletter and also how personal information is collected, used and shared when you (henceforth referred to as ”customer” or ”you”) visit or purchase a product from Below you will find a description of which personal data we process and for which purposes, and also which choices you have.

Information Avidue Collects
We process the personal data that we have collected with your consent, in connection with you applying for membership in our customer club and signing up for our newsletter. We also collect personal data when you visit or purchase a product from and via your ongoing contact with us. Examples of personal data we may come to process are your name, your email address and information regarding your purchases from us. Avidue also uses cookies.

The safety of our customers’ personal data is very important to us at Avidue. When placing an order on our website, all information is encrypted with Secure Sockets Layer (SLL) encryption on all personal data that is used to process your order, which prevents unauthorized access to card details. We use the authentication method 3D Secure for safe transactions. Avidue uses iZettle (A PayPal Service) and Klarna as a third-party payment processor to ensure that this information is handled securely. No credit / debit card information or any payment information is stored anywhere on Avidue’s website or in our database.

Avidue stores personal data (name, shipping address, billing address, payment details, phone number and email address) submitted to us in connection with purchases, attempted purchases and joining our membership club/signing up for our newsletter, in iZettle. Avidue stores this information to be able to fulfill any orders placed through the website and also to be able to handle returns.

Follow this link,, for more information about iZettle’s privacy policy and secure payments, and how they handle the personal data provided by you when placing an order through our website. You will also find this link when you are placing your order.

We use the order information you provide us with to process any orders placed through the website (including processing your payment details, shipping information, and sending you invoices and/or order confirmations). We may also use your information to communicate with you regarding the order that you have placed on our website.

We use a third-party service to send out our newsletters. Our customers’ personal data is handled securely to ensure your integrity.

How Avidue Uses the Personal Data You Have Provided Us With?

We always process all personal data in accordance with applicable law and we have implemented appropriate security measures in accordance with local information security requirements to prevent your personal data from being misused, spread, lost, altered, destroyed or unauthorized parties gaining access to your personal data. Once you have signed up for Avidue’s newsletter you have given us permission to inform you about our products, services, news, events, campaigns and other activities that may be of interest to you as well as to develop and improve our products and services. In addition to this we will process personal data to fulfill our obligations in accordance with the law.

You can always contact us at if you do not wish to receive communication from us or if you wish to unsubscribe from the newsletter.

We use the order information you provide us with to process any orders placed through the website (including processing your payment details, shipping information, and sending you invoices and/or order confirmations). We may also use your information to communicate with you regarding the order that you have placed on our website.

To improve your experience, we may combine information from you and information about your product interests and purchases with information from third parties, for example demographic information and information that is publicly available.

We use cookies to provide you with a great experience and to help our website run effectively.

Will Avidue Share Your Personal Information With Others?
We may come to share your personal data with third parties, namely our service providers (those who store your personal data or send out emails or newsletters on our behalf) in connection with the processing in regard to the purposes above. This will be done confidentially and in accordance with Swedish law. Some of these service providers may be located in countries outside the EEA, including Canada and the United States. In some of these countries data protection regulations that ensure the same level of protection that is ensured in your country, may not be in place. We will however guarantee that the data that is transferred, is secure and that appropriate safety measures are in place to ensure adequate protection. We will save your data until you choose to leave the customer club. Avidue also uses Google Analytics to help us understand how our customers use the website.


Avidue will not sell, rent or disclose our customers’ names, addresses, email addresses or other personal information to other parties. Further, we use selected third parties to maintain our website, to fulfill your order and ship the product to you, to manage our database, to send out emails and to communicate with you. When necessary, the personal data you provide us with may be processed by these third parties, solely on Avidue’s behalf but we do not allow any of these service providers to make any other use of your information.

Should we be required to do so by law or in connection with a legal claim or proceeding, we may disclose your personal data to third parties.


Should we sell parts of, or our entire operation, or sell or transfer our assets, including sales due to bankruptcy, fusions or business transitions, we own the right to transfer your personal data to such a third party, as part of a transaction as such. The third party will then have the right to use your personal data in accordance with the confidentiality measures stated in this Privacy Policy.


Your Consent and Your Choices

By joining our customer club, you consent to us contacting you via email regarding our products, services, news, events, campaigns and other activities that may be of interest to you. You also consent to us being able to use the data you provide in connection with your membership in the customer club, to developing and improving our products and services and using this data for marketing and customer analyses with the purpose of sending you tailormade and personalized communication.


Once you have joined the customer club you will receive an automatic email asking you to confirm your membership. Should you not reply to the email, your membership will not be confirmed, and we will not be processing your personal data according to this Privacy Policy.


Our Customers’ Rights
Once you have joined our customer club, you may at any point revoke your consent to receiving marketing and advertising from us and end your membership in the customer club by contacting us at Avidue, by writing a letter or contacting us at, or by following the unsubscribe link that you will find in all emails.


If you are a European resident and want access to your personal data, you should contact Avidue and leave enough information for you and your details to be able to be identified. You also have the right to ask us to correct, block, supplement, delete, limit or oppose the processing of your data and demand to find out how your data is handled, by contacting Avidue at Within the European Economic Area (EEA) you can also make complaints to the competent supervisory authority or exercise your rights in a court of law if you consider them violated. There are exceptions to these rights that mean that you will be denied information, for example in cases where we are prohibited, according to applicable law, from making information available.


The provision of personal data in connection with the customer club is always voluntary. Should you have any further questions regarding this Privacy Policy you are welcome to contact us at We may continue to process your personal data in order to fulfill our duties according to law.


Avidue uses cookies to provide you with a great experience and to make this website run effectively.


What Are Cookies and How Does Avidue Use Them?
Cookies are small text files that are stored on your device when you visit a website. They enable the website to improve your user experience and help us remember your actions and preferences, such as language, login and other display preferences, so you do not have to re-enter them every time you visit the website or browse between pages. If you are not sure whether you need cookies or not, it is recommended that you leave on all cookies in case they are used to provide a service that you use.


Should you wish to, you can delete all cookies that are already on your computer and you can set most browsers to stop them from being placed. If you delete the cookies, you may have to manually adjust some preferences each time you visit the website and some services and functionalities may not work.


Copyright Regarding Brand Information
Avidue owns the copyright of all the documents provided on this website. These documents include, but are not limited to, the trademarks of Avidue, photos, text, graphics, icons, logos, software and data and are all owned by or licensed to Avidue and its affiliates. You may only use the material on our website for personal, non-commercial purposes. You may download, print and store copies of this material for your own personal, non-commercial use, provided a copyright permission notice is included in all such copies. You may not charge anyone for use of the material, and you may not publish, copy or otherwise distribute the material to others without permission from Avidue. You may not alter the material in any way, without the written consent of Avidue. Except as expressly stated in this legal notice, no rights or licenses to the material, or any portion thereof, shall be granted or implied.


Press inquiries – please contact us at


Age Restrictions
For customers under the age of 18, Avidue requires parental or guardian consent.


Updates to this Privacy Policy may occur from time to time due to changes to our operations, legal or regulatory reasons. Avidue reserves the right to make updates to or alter the Privacy Policy at any time. At the bottom of this Privacy Policy you will see the last modified date.


Governing Law
This Privacy Policy is written in accordance with Swedish law and the Swedish courts (the District Court of Stockholm, as the court of first instance) will have exclusive jurisdiction regarding any disputes pertaining to it.


Contact Us
If you have any questions about our Privacy Policy or if you want to make a complaint, please contact us at or send us a letter by using the address below.


Karlavägen 31 B
181 32 Lidingö



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